Tafoya Books

Managing Organizational Crisis And Brand Trauma 1st Ed. 2018
Managing Organizational Crisis And Brand Trauma 1st Ed. 2018

By Dennis Tafoya, Dennis W. Tafoya, Dennis W., Tafoya, Tafoya, Dennis W.

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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders...

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White Fever
White Fever

By Marcos P. Tafoya, Tafoya, Marcos P.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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