Ted McKenna Books

The JOLT Effect
The JOLT Effect

By Ted McKenna, Matthew Dixon

Average: 0.00, 0 Ratings

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer...

Read More
The JOLT Effect
The JOLT Effect

By Ted McKenna, Matthew Dixon

Average: 0.00, 0 Ratings

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer...

Read More
The JOLT Effect
The JOLT Effect

By Ted McKenna, Matthew Dixon

Average: 0.00, 0 Ratings

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer...

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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