Thomas Hine Books

The total package
The total package

By Thomas Hine

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In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's market...

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The Great Funk
The Great Funk

By Thomas Hine

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The great funk
The great funk

By Thomas Hine

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Populuxe
Populuxe

By Thomas Hine

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Facing tomorrow
Facing tomorrow

By Thomas Hine

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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