Thomas S. Robertson Books

Handbook of Consumer Behavior
Handbook of Consumer Behavior

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Consumer behavior
Consumer behavior

By Thomas S. Robertson

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On Equal Terms
On Equal Terms

By Cheng, Thomas S. Robertson, Mingxun Zheng

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"For anyone who wants to better understand China and its economic and political relations to the West, 'On Equal Terms' offers front-row insight. Exploring China's state-capitalist economic model a...

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Perspectives in consumer behavior
Perspectives in consumer behavior

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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