Tim Wu Books

The Master Switch
The Master Switch

By Tim Wu

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A New Yorker and Fortune Best Book of the Year"A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna HuffingtonAnalyzing the strateg...

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Master Switch
Master Switch

By Tim Wu

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Curse of Bigness
Curse of Bigness

By Tim Wu

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Attention Merchants
Attention Merchants

By Tim Wu

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Attention Merchants
Attention Merchants

By Tim Wu

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Curse of Bigness
Curse of Bigness

By Tim Wu

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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