Tim Wu Books

The Master Switch
The Master Switch

By Tim Wu

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A New Yorker and Fortune Best Book of the Year"A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna HuffingtonAnalyzing the strateg...

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The Attention Merchants
The Attention Merchants

By Tim Wu

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From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent accou...

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The Attention Merchants
The Attention Merchants

By Tim Wu

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention...

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The Curse of Bigness
The Curse of Bigness

By Tim Wu

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"We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just to name a few. But concern ov...

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The Attention Merchants
The Attention Merchants

By Tim Wu

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The Attention Merchants
The Attention Merchants

By Tim Wu

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Master Switch
Master Switch

By Tim Wu

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Dikkat Tacirleri
Dikkat Tacirleri

By Tim Wu

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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