Tom Sommerlatte Books

The Innovation Premium
The Innovation Premium

By Ronald S. Jonash, Tom Sommerlatte

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"In The Innovation Premium, Ron Jonash and Tom Sommerlatte draw on years of experience and primary research conducted with industry pioneers worldwide to demonstrate - for the first time ever - a d...

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Innovation
Innovation

By Ronald S. Jonash, Tom Sommerlatte

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Digitale Visionen
Digitale Visionen

By Alexander Rossnagel

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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