Torsten H. Nilson Books

Value-Added Marketing: Marketing Management for Superior Results

By Torsten H. Nilson

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Chaos Marketing: How to Win in a Turbulent World

By Torsten H. Nilson

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Customize The Brand: Make It More Desirable And Profitable

By Torsten H. Nilson

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Marketing based on averages brings average results. This is not good enough in todays intensely competitive environment. Most companies have the potential for delivering a more powerful and relevan...

Competitive branding

By Torsten H. Nilson

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Customize the Brand

By Torsten H. Nilson

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.