Vera Gubnitskaia Books

Marketing your library
Marketing your library

By Vera Gubnitskaia, Kerol Harrod, Carol Smallwood

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"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing i...

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How to Stem
How to Stem

By Carol Smallwood, Vera Gubnitskaia

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Relevant Library
Relevant Library

By Vera Gubnitskaia

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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