Vineet Kumar Books
Essentials Of Marketing Research, 2nd Edition With SPSS 13.0 Set
By Vineet Kumar, David A. Aaker, George S. Day, V. Kumar, Aaker, David A, Day, George S., Kumar, V., 1957-
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not...
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