Walker Rob Books

Buying in
Buying in

By Walker Rob

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Letters from New Orleans
Letters from New Orleans

By Walker Rob

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Buying In
Buying In

By Rob Walker

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Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift,...

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I m with the brand
I m with the brand

By Walker Rob

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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