Werner Kroeber Riel Books

Strategie und Technik der Werbung

By Franz Rudolf Esch, Werner Kroeber Riel

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Das Standardwerk der Werbung Die Werbelandschaft ist voll mit austauschbaren, langweiligen und blutleeren Werbungen, die keinen Beitrag zur Markenaktualisierung und -profilierung leisten. Es klaf...

Strategie und Technik der Werbung

By Werner Kroeber Riel

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Strategie und Technik der Werbung

By Werner Kroeber Riel

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Strategie und Technik der Werbung

By Werner Kroeber Riel

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Marketingtheorie

By Werner Kroeber Riel

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Konsumentenverhalten und Marketing

By Werner Kroeber Riel

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Konsumentenverhalten.

By Peter Weinberg, Werner Kroeber Riel

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Konsumentenverhalten

By Andrea Groppel Klein, Werner Kroeber Riel

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Konsumentenverhalten

By Andrea Groppel Klein, Werner Kroeber Riel

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Konsumentenverhalten

By Werner Kroeber Riel

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.