William H. Archer Books

Betriebswirtschaftliche Ausbildung und internationales Personalmanagement
Betriebswirtschaftliche Ausbildung und internationales Personalmanagement

By Jurgen Weitkamp, Rolf Bruhl, William H. Archer, Horst Groenewald

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Collection of essays on business education, international management and other topics, published on the occasion of the 25th anniversary of the European School of Management.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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