Wright, Don Books

Bank Marketing For The 90'S: New Ideas From 55 Of The Best Marketers In Banking

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in...

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Wright, Don Books

Bank Marketing For The 90'S: New Ideas From 55 Of The Best Marketers In Banking

The effective bank director

The dynamic financial manager

Banking, a dynamic business

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