Yves L. Doz Books

From Global to Metanational
From Global to Metanational

By Jose Santos, Peter Williamson, Yves L. Doz

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"Must-reading for every leader - from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"...

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Alliance advantage
Alliance advantage

By Yves L. Doz

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Alliance Advantage aims to help today's managers and their companies be more successful in their efforts to create and guide thriving alliance strategies. Alliance Advantage provides both conceptu...

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Fast Strategy
Fast Strategy

By Yves Doz, Mikko Kosonen, Yves L. Doz

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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