Managing Services Marketing: Text and Readings

Managing Services Marketing: Text and Readings
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Title
Managing Services Marketing: Text and Readings
ISBN-10
0-03-054164-6
ISBN-13
978-0-03-054164-3
Author(s)
John E. G. Bateson
Publisher
Dryden Press, Harcourt School
Published
1992
Format
Hardcover
Subtitle
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Series
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Imprint
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Pages
295
Language
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Subjects
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Genre
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Description

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Metadata
EAN
9780030541643
ASIN
0030541646
Prefix
978
Group
0
Group Name
English language
Group Identifier
978-0
Registrant
03
Publication
054164
Check Digit
3
Formatted
978-0-03-054164-3

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