Managing Services Marketing: Text And Readings

By John E. G Bateson, John E. G. Bateson

Managing Services Marketing: Text And Readings

By John E. G Bateson, K. Douglas Hoffman, John E. G. Bateson

John E.g. Bateson. The Title Of The Textbook Reflects Its Orientation. It Is Concerned With The Management Problems Of Services Marketing Managers. The Concepts And Tools Developed In The Package G...

Managing Services Marketing: Text And Readings

By John E. G Bateson, K. Douglas Hoffman, John E. G. Bateson

John E.g. Bateson. The Title Of The Textbook Reflects Its Orientation. It Is Concerned With The Management Problems Of Services Marketing Managers. The Concepts And Tools Developed In The Package G...

Managing Services Marketing: Text And Readings

By John E. G Bateson, John E. G. Bateson, Bateson, John E.G.

xiv, 594 p. : 24 cm Includes bibliographical references and index

Managing Services Marketing

By John E. G Bateson, John E. G. Bateson, Bateson, John E.G.

xiv, 594 p. : 24 cm Includes bibliographical references and index

Building Hope: Leadership In The Nonprofit World

By John E. G Bateson, John Bateson

Building Hope tells, from the trenches, what it's like to lead and manage a nonprofit agency. Filled with insights, tips, lessons learned, and poignant stories, this book will help nonprofit execut...

Organometallic Reagents In Organic Synthesis

By John E. G Bateson, J. H. Bateson, M.B. Mitchell, SmithKline Beecham Research Symposium

This text reviews the use of organometallic reagents in organic synthesis. In particular, it covers their roles in activating small molecules, such as oxygen and hydrogen, into larger structures, a...

Marketing Public Transit: A Strategic Approach

By Christopher LOVELOCK, John E. G Bateson, Christopher H Lovelock, George S. Day, Gordon Lewin

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the p...

Services Marketing, International Edition

By . Na, John E. G Bateson, K. Douglas Hoffman

xvii, 468 pages ; illustrations ; 25 cm This textbook examines the use of services marketing as a competitive tool from a uniquely broad perspective. It explores services marketing not only as an e...

Services Marketing: Concepts, Strategies, & Cases

By John E. G Bateson, K. Douglas Hoffman

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. An...