IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication Login for the JSON version of this page.
- Title
- IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
- ISBN-10
- 0-07-141662-5
- ISBN-13
- 978-0-07-141662-7
- Author(s)
- Don E. Schultz, Heidi Schultz
- Publisher
- McGraw-Hill, McGraw-Hill Education
- Published
- 2024
- Format
- Hardcover
- Subtitle
- Login for full book details.
- Series
- Login to see series details.
- Imprint
- Login for imprint details.
- Pages
- 342
- Language
- Login for language details.
- Subjects
- Login for subjects details.
- Genre
- Login for genre details.
Description
Login for description.
Metadata
- EAN
- 9780071416627
- ASIN
- 0071416625
- Prefix
- 978
- Group
- 0
- Group Name
- English language
- Group Identifier
- 978-0
- Registrant
- 07
- Publication
- 141662
- Check Digit
- 7
- Formatted
- 978-0-07-141662-7