Heidi Schultz Books

IMC, The Next Generation Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
IMC, The Next Generation Five Steps For Delivering Value And Measuring Returns Using Marketing Communication

By Don E. Schultz, Heidi Schultz, Don Schultz, Don E. Schultz, Heidi F. Schultz

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Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' enti...

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Business Scenarios: A Context-Based Approach To Business Communication
Business Scenarios: A Context-Based Approach To Business Communication

By Heidi Schultz, Heidi Maria Schultz

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To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages o...

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Elements Of Electronic Communication, The
Elements Of Electronic Communication, The

By Heidi Schultz, Heidi Maria Schultz, William A. Covino

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The Elements of Electronic Communication is a brief, practical, how-to guide to effective electronic communication. It puts the contemporary technology of electronic media into context by offering...

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BRAND BABBLE
BRAND BABBLE

By Don E. Schultz, Heidi Schultz, Don E. Schultz, Heidi F. Schultz

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Don Schultz (professor emeritus, Integrated Marketing Communications, Medill School of Journalism, Northwestern University) and Amy Schultz, executive vice-president of a marketing and branding con...

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IMC, The Next Generation: Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
IMC, The Next Generation: Five Steps For Delivering Value And Measuring Returns Using Marketing Communication

By Don E. Schultz, Heidi Schultz, Don E. Schultz, Heidi F. Schultz

Average: 0.00, 0 Ratings

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' enti...

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Business Communication
Business Communication

By Heidi Schultz, SCHULTZ

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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