Marketing Management: A Strategic Decision-Making Approach
Marketing Management: A Strategic Decision-Making Approach Login for the JSON version of this page.
- Title
- Marketing Management: A Strategic Decision-Making Approach
- ISBN-10
- 0-07-352982-6
- ISBN-13
- 978-0-07-352982-0
- Author(s)
- John Mullins, Orville C. Walker, Jr. Harper W Boyd
- Publisher
- McGraw-Hill Irwin, McGraw-Hill/Irwin
- Published
- 2024
- Format
- Paperback
- Subtitle
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- Series
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- Imprint
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- Pages
- 412
- Language
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- Subjects
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- Genre
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Description
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Metadata
- EAN
- 9780073529820
- ASIN
- 0073529826
- Prefix
- 978
- Group
- 0
- Group Name
- English language
- Group Identifier
- 978-0
- Registrant
- 07
- Publication
- 352982
- Check Digit
- 0
- Formatted
- 978-0-07-352982-0