Advertising Promotion and other aspects of Integrated Marketing Communications

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Title: Advertising Promotion and other aspects of Integrated Marketing Communications
ISBN-10: 1-337-51424-1
ISBN-13: 978-1-337-51424-8
Author(s): J. Craig Andrews, Terence A. Shimp
Publisher: Cengage Learning
Published: 2017
Format
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Pages: 399
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Description

Metadata

EAN: 9781337514248
ASIN: 1337514241
Prefix: 978
Group: 1
Group Name: English language
Group Identifier: 978-1
Registrant: 337
Publication: 51424
Check Digit: 8
Formatted: 978-1-337-51424-8

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