Terence A. Shimp Books

ADVT'G,PROMO&SUPP ASPECTS OF MKT COM,4E
Advertising, Promotion and Supplemental Aspects of IMC
Promotion Management and Marketing Communications
Advertising Promotion and Supplemental Aspects of Intergrated Marketing Communications
Marketing: Best Practices
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Promotion Management & Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

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This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

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