Procter Books
Yu Zhongguo yi qi cheng chang
By
作为世界上最大的快速消费品企业之一,宝洁公司在进入中国的20年中以直接投资的方式迅速发展,为研究跨国企业在中国的成功和影响提供了一个很好的案例.
Read MorePlaying to win
By A. G. Lafley
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In t...
Read More