Adrian Mackay Books

Fundamentals And Practice Of Marketing, Fourth Edition
Fundamentals And Practice Of Marketing, Fourth Edition

By Adrian Mackay, John Wilmshurst, John Wilmshurst MA; FCAM; FCIM

Average: 0.00, 0 Ratings

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.'The Fundamentals and Pract...

Read More
[Studyguide For Practice Of Advertising By MacKay, Adrian, ISBN 9780750661737] (By: Cram101 Textbook Reviews) [Published: August, 2012]
Motivation, Ability And Confidence Building In People
Motivation, Ability And Confidence Building In People

By Adrian Mackay, Adrian Mackay (Auth.)

Average: 0.00, 0 Ratings

Have you noticed? In study, work and play, everyone needs their motivation, ability, and confidence to be in place-to the same high degree-for success to follow.First, we must want to do things-our...

Read More
Recruiting, Retaining And Releasing People: Managing Redeployment, Return, Retirement And Redundancy
Recruiting, Retaining And Releasing People: Managing Redeployment, Return, Retirement And Redundancy

By Adrian Mackay, Adrian Mackay (Auth.)

Average: 0.00, 0 Ratings

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retenti...

Read More
Fundamentals Of Advertising
Fundamentals And Practice Of Marketing
Practice Of Advertising
Practice Of Advertising

By Adrian Mackay

Average: 0.00, 0 Ratings

Read More
Fundamentals Of Advertising, Second Edition
Motivation, Ability And Confidence Building In People
Motivation, Ability And Confidence Building In People

Related Articles from our Blog

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More