Fundamentals And Practice Of Marketing

By John Wilmshurst

Below-The-Line Publicity

By John Wilmshurst

Fundamentals Of Advertising

By John Wilmshurst, John (Chief Examiner For International L. Advertising Association And Formerly Wilmshurst (Senior Ci)

As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.

The Fundamentals And Practice Of Marketing

By CAM Foundation., Institute Of Marketing., Wilmshurst John, John Wilmshurst

'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'

The Fundamentals And Practice Of Marketing

By John Wilmshurst

The Fundamentals Of Advertising

By John Wilmshurst, John (Chief Examiner For International L. Advertising Association And Formerly Wilmshurst (Senior Ci)

As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.

Fundamentals And Practice Of Marketing, Third Edition: Published In Association With The Chartered Institute Of Marketing

By John Wilmshurst, John Wilmshurst MA; FCAM; FCIM, Chartered Institute Of Marketing (Cookham)

Now established as the standard introductory text, the third edition of this popular book has been thoroughly revised to give greater emphasis to the dynamic nature of effective marketing managemen...

The Fundamentals Of Advertising

By John Wilmshurst, John (Chief Examiner For International L. Advertising Association And Formerly Wilmshurst (Senior Ci)

As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.

The Fundamentals Of Advertising (CIM Student Texts: Certificate)

By John Wilmshurst, John (Chief Examiner For International L. Advertising Association And Formerly Wilmshurst (Senior Ci)

As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.

Fundamentals And Practice Of Marketing, Fourth Edition

By Adrian Mackay, John Wilmshurst, John Wilmshurst MA; FCAM; FCIM

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.'The Fundamentals and Pract...