Al Ries Books

THE 22 IMMUTABLE LAWS OF BRANDING
THE 11 IMMUTABLE LAWS OF BRANDING
22 Immutable Laws of Marketing
22 Immutable Laws of Marketing

By Al Ries

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Once Upon A Town: The Miracle Of The North Platte Canteen
Once Upon A Town: The Miracle Of The North Platte Canteen

By Al Ries, Bob Greene, Al Ries & Laura Ries

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"North Platte, Nebraska, is as isolated as a small town can be, a solitary outpost in the vast midwestern plains, hours from the state's urban centers of Omaha and Lincoln. But from Christmas Day 1...

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The Fall Of Advertising And The Rise Of PR
The Fall Of Advertising And The Rise Of PR

By Laura Ries, Al Ries, Al Ries & Laura Ries

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Provides Valuable Ideas For Marketers--all The While Demonstrating Why Advertising Lacks Credibility, Why The Big-bang Approach Advocated By Advertising People Should Be Abandoned In Favor Of A Slo...

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The Fall Of Advertising And The Rise Of PR
The Fall Of Advertising And The Rise Of PR

By Laura Ries, Al Ries, Al Ries & Laura Ries

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...

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The 11 Immutable Laws of Internet Branding
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Laura Ries, Al Ries

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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products,...

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Focus: The Future of Your Company Depends on It

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