Al Ries Books

THE 22 IMMUTABLE LAWS OF BRANDING
THE 11 IMMUTABLE LAWS OF BRANDING
22 Immutable Laws of Marketing
22 Immutable Laws of Marketing

By Al Ries

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Once Upon a Town: The Miracle of the North Platte Canteen
Once Upon a Town: The Miracle of the North Platte Canteen

By Bob Greene

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"North Platte, Nebraska, is as isolated as a small town can be, a solitary outpost in the vast midwestern plains, hours from the state's urban centers of Omaha and Lincoln. But from Christmas Day 1...

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The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
The 11 Immutable Laws of Internet Branding
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Laura Ries, Al Ries

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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products,...

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Focus: The Future of Your Company Depends on It

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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