Laura Ries Books

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Laura Ries, Al Ries

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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products,...

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Origin of Brands
Origin of Brands

By Laura Ries, Al Ries

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Visual Hammer
Visual Hammer

By Laura Ries

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Battlecry
Battlecry

By Laura Ries, Al Ries

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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