Laura Ries Books

THE 22 IMMUTABLE LAWS OF BRANDING
THE 11 IMMUTABLE LAWS OF BRANDING
The Fall Of Advertising And The Rise Of PR
The Fall Of Advertising And The Rise Of PR

By Laura Ries, Al Ries, Al Ries & Laura Ries

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Provides Valuable Ideas For Marketers--all The While Demonstrating Why Advertising Lacks Credibility, Why The Big-bang Approach Advocated By Advertising People Should Be Abandoned In Favor Of A Slo...

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The Fall Of Advertising And The Rise Of PR
The Fall Of Advertising And The Rise Of PR

By Laura Ries, Al Ries, Al Ries & Laura Ries

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...

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The 11 Immutable Laws of Internet Branding
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

By Laura Ries, Al Ries

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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products,...

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
The 11 Immutable Laws of Internet Branding
Origin of Brands
Origin of Brands

By Laura Ries, Al Ries

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Visual Hammer
Visual Hammer

By Laura Ries

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If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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