Alan Batten Books

Understanding Broadcast And Cable Finance, Second Edition: A Primer For Nonfinancial Managers
Understanding Broadcast And Cable Finance, Second Edition: A Primer For Nonfinancial Managers

By Walter Mcdowell, Broadcast Cable Financial Management Association, Alan Batten, Broadcast Cable Financial Mana

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From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American b...

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Branding Tv: Principles And Practices
Branding Tv: Principles And Practices

By Alan Batten, Walter McDowell

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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Pra...

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Branding Tv: Principles & Practices
Branding Tv: Principles & Practices

By Alan Batten, Walter McDowell, Walter, Ph.D. McDowell, Alan Batten, Walter McDowell

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vi, 168 pages : 24 cm Includes bibliographical references (page 135)

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Branding TV
Branding TV

By Walter McDowell, Alan Batten

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Branding TV
Branding TV

By Walter McDowell, Alan Batten

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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