Alan Batten Books
Understanding Broadcast And Cable Finance, Second Edition: A Primer For Nonfinancial Managers
By Walter Mcdowell, Broadcast Cable Financial Management Association, Alan Batten, Broadcast Cable Financial Mana
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American b...
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Branding Tv: Principles And Practices
By Alan Batten, Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Pra...
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Branding Tv: Principles & Practices
By Alan Batten, Walter McDowell, Walter, Ph.D. McDowell, Alan Batten, Walter McDowell
vi, 168 pages : 24 cm Includes bibliographical references (page 135)
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