Walter Mcdowell Books
Understanding Broadcast And Cable Finance, Second Edition: A Primer For Nonfinancial Managers
By Walter Mcdowell, Broadcast Cable Financial Management Association, Alan Batten, Broadcast Cable Financial Mana
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American b...
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