Alan Eisner Books

Strategic Management: Creating Competitive Advantages
Strategic Management: Creating Competitive Advantages

By Gerry McNamara, Shelley Read, Alan B. Eisner, Gregory G. Dess, Gregory Dess, Alan Eisner

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Il ritorno del grande romanzo americano «Con delicatezza e precisione, Shelley Read evoca i paesaggi dell’aspro e incontaminato Colorado e insieme quelli tormentati dei cuori dei suoi protagonisti....

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Loose Leaf For Strategic Management: Text And Cases
Loose Leaf For Strategic Management: Text And Cases

By Gerry McNamara, Steve Sauerwald, Alan B. Eisner, Gregory G. Dess, Seung-Hyun Lee, Gregory Dess, Alan Eisner, Dess, Gregory, Gerry McNamara, PhD.

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Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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