Alex Simonson Books

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

By Alex Simonson, Bernd H. Schmitt, Bernd Schmitt

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Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output - its "look and feel" - t...

Marketing Asthetik. Strategisches Management von Marken Identity und Image.

By Alex Simonson, Bernd Schmitt

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Marketing y Estetica

By Alex Simonson, Bernd H. Schmitt

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Marketing Aesthetics

By Alex Simonson, Bernd H. Schmitt

Average: 0.00, 0 Ratings

Marketing Aesthetics

By Alex Simonson, Bernd H. Schmitt

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.