There's No Business That's Not Show Business: Marketing in an Experience Culture

By Karen Vrotsos, David L. Rogers, Bernd Schmitt

There's No Business That's Not Show Business

By Bernd Schmitt

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

By Bernd H. Schmitt, Bernd Schmitt

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

By Alex Simonson, Bernd H. Schmitt, Bernd Schmitt

Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output - its "look and feel" - t...

Experiential Marketing

By Bernd H. Schmitt, Bernd Schmitt

"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holi...

Build Your Own Garage

By Bernd H. Schmitt, Laura Brown

"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tensi...

There's No Business That's Not Show Business

By Bernd Schmitt

Big Think Strategy

By Bernd H. Schmitt

Kundenerlebnis als Wettbewerbsvorteil

By Bernd Schmitt

Kundenerlebnis als Wettbewerbsvorteil

By Marc Mangold, Bernd Schmitt