Andrea Prothero Books

Holt Traditions Warriner's Handbook Teacher's Edition Grade 12 Sixth Course

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Ethical Marketing

By Andrea Prothero, Patrick E. Murphy, Gene R. Laczniak, Gene Laczniak, Thomas Klein, Norman Bowie, Thomas A. Klein, Patrick Murphy, Norman E. Bowie

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Publisher Description: Ethical Marketing Examines A Range Of Issues That Marketing Managers Face. The Book Begins With A Discussion Of Relevant Ethical Concepts And Theories. Chapters Are Devoted T...

Austerity and Recovery in Ireland

By Andrea Prothero, William K. Roche, Philip J. O Connell

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Ethics in Marketing

By Andrea Prothero, Gene R. Laczniak, Patrick E. Murphy

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.