Patrick E. Murphy Books
Ethical Marketing
By Andrea Prothero, Patrick E. Murphy, Gene R. Laczniak, Gene Laczniak, Thomas Klein, Norman Bowie, Thomas A. Klein, Patrick Murphy, Norman E. Bowie
Publisher Description: Ethical Marketing Examines A Range Of Issues That Marketing Managers Face. The Book Begins With A Discussion Of Relevant Ethical Concepts And Theories. Chapters Are Devoted T...
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Eighty Exemplary Ethics Statements
Aes -- Autodesk -- Baxter Corporation -- Bayer Corporation -- Binney & Smith Boeing -- Borg-warner Security Corporation -- Cadbury Schweppes -- Campaign Advertising Code -- Canada Department Of Def...
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Marketing And Advertising Regulation: The Federal Trade Commission In The 1990s
Counsels's Summary : The Aba Special Committee's Report On The Ftc (kirkpatrick Ii) / Stephen Calkins -- Kirkpatrick Ii : Views Of A Member Of The Special Committee / Caswell O. Hobbs, Iii -- Comme...
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Wiley FastCompany Reader Series , Business Ethics
By Patrick E. Murphy, Patrick E. Murphy, Editor
If there’s one thing the Enron fiasco and other recent corporate ethical violations have proven, it’s that it’s time to reexamine how we do business. That’s why Fast Company magazine looks to the o...
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Marketing
By Enis, Ben M., Ben M. Enis, Patrick E. Murphy, Murphy, Patrick E., 1948-
xvi, 654 p. : 29 cm Includes bibliographies and indexes
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