Patrick E. Murphy Books

Ethical Marketing
Ethical Marketing

By Andrea Prothero, Patrick E. Murphy, Gene R. Laczniak, Gene Laczniak, Thomas Klein, Norman Bowie, Thomas A. Klein, Patrick Murphy, Norman E. Bowie

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Publisher Description: Ethical Marketing Examines A Range Of Issues That Marketing Managers Face. The Book Begins With A Discussion Of Relevant Ethical Concepts And Theories. Chapters Are Devoted T...

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Eighty Exemplary Ethics Statements
Eighty Exemplary Ethics Statements

By Patrick E. Murphy

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Aes -- Autodesk -- Baxter Corporation -- Bayer Corporation -- Binney & Smith Boeing -- Borg-warner Security Corporation -- Cadbury Schweppes -- Campaign Advertising Code -- Canada Department Of Def...

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Marketing And Advertising Regulation: The Federal Trade Commission In The 1990s
Marketing And Advertising Regulation: The Federal Trade Commission In The 1990s

By Patrick E. Murphy

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Counsels's Summary : The Aba Special Committee's Report On The Ftc (kirkpatrick Ii) / Stephen Calkins -- Kirkpatrick Ii : Views Of A Member Of The Special Committee / Caswell O. Hobbs, Iii -- Comme...

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Wiley FastCompany Reader Series , Business Ethics
Wiley FastCompany Reader Series , Business Ethics

By Patrick E. Murphy, Patrick E. Murphy, Editor

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If there’s one thing the Enron fiasco and other recent corporate ethical violations have proven, it’s that it’s time to reexamine how we do business. That’s why Fast Company magazine looks to the o...

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Marketing
Marketing

By Enis, Ben M., Ben M. Enis, Patrick E. Murphy, Murphy, Patrick E., 1948-

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xvi, 654 p. : 29 cm Includes bibliographies and indexes

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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