Andy Milligan Books

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By Andy Milligan, Shaun Smith

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By Andy Milligan, Shaun Smith

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On purpose
On purpose

By Shaun Smith

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"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose...

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On purpose
On purpose

By Shaun Smith

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"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose...

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Myths of Branding
Myths of Branding

By Andy Milligan, Simon Bailey

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Myths of Branding
Myths of Branding

By Andy Milligan, Simon Bailey

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Brand It Like Beckham
Brand It Like Beckham

By Andy Milligan

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Bold

By Andy Milligan, Shaun Smith

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Myths of Branding
Myths of Branding

By Andy Milligan, Simon Bailey

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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