Andy Milligan Books

What is brand strategy

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"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and cl...

Why you need to be on the brandwagon

By Andy Milligan

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"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact' by Andy Milligan and Jon Edge. Everyone now understands that brands equal long-term money. And long-te...

Don't Mess with the Logo: Tools to Build Brands with Impact

By Andy Milligan

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Myths of Branding

By Andy Milligan, Simon Bailey

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Brand Beckham

By Andy Milligan

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Brand It Like Beckham

By Andy Milligan

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See Feel Think Do

By Andy Milligan, Shaun Smith

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Why you need to be on the brandwagon

By Andy Milligan

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What is brand strategy?

By Andy Milligan

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Don t mess with the logo

By Jon Edge

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.