B. Mathews Books

Making Pricing Decisions
Making Pricing Decisions

By B. Mathews, Adamantios Diamantopoulos, Adamantis Diamantopoulos

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This book presents a comprehensive analysis of the relationship between the market environment and the pricing process. It applies a contingency approach to the subject, emphasizing both the organi...

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Volcanic Trout
Volcanic Trout

By B. Mathews

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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