B. Wierenga Books

Marketing Management Support Systems
Marketing Management Support Systems

By Berend Wierenga, Gerrit Van Bruggen, B. Wierenga

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"This book is a comprehensive, systematic textbook on marketing management support systems. The basic issue explored is how to determine the most effective type of support for a given decision-make...

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Agricultural marketing and consumer behavior in a changing world
Investigation of Brand Choice Processes.
Handbook of Marketing Decision Models International Series in Operations Research Management Science
Handbook of Marketing Decision Models International Series in Operations Research Management Science

By

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"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and o...

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Handbook of Marketing Decision Models
Investigation of brand choice processes.

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