Handbook of Marketing Decision Models International Series in Operations Research Management Science 121

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Marketing Management Support Systems

By Berend Wierenga, Gerrit Van Bruggen, B. Wierenga

"This book is a comprehensive, systematic textbook on marketing management support systems. The basic issue explored is how to determine the most effective type of support for a given decision-make...

Agricultural marketing and consumer behavior in a changing world

By

Marketing Management Support Systems

By Berend Wierenga

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing da...

Marketing Management Support Systems

By Berend Wierenga

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing da...

Handbook of Marketing Decision Models

By Berend Wierenga, Ralf Van Der Lans

Handbook of Marketing Decision Models International Series in Operations Research Management Science

By

"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and o...

Handbook of Marketing Decision Models

By Berend Wierenga

Agricultural Marketing and Consumer Behavior in a Changing World

By Berend Wierenga, Michel Wedel, Klaus Gunter Grunert, Aad Van Tilburg, Jan Benedict E. M. Steenkamp

Agricultural Marketing and Consumer Behavior in a Changing World

By Berend Wierenga, Klaus Gunter Grunert, Aad Van Tilburg