Barbara Mueller Books

The Balkan Peace Team 1994 2001

By Barbara Muller, Barbara Mueller

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International Advertising

By Barbara Mueller

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Dynamics of international advertising

By Barbara Mueller

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"This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for...

Communicating With the Multicultural Consumer

By Barbara Mueller

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Advertising and Societies

By Katherine Toland Frith, Barbara Mueller

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Communicating With the Multicultural Consumer

By Barbara Mueller

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Advertising and societies

By Katherine Toland Frith

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Dynamics of international advertising

By Barbara Mueller

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Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a...

Handbook of Integrated CSR Communication

By Barbara Mueller, Matthias Karmasin, Sandra Diehl, Ralf Terlutter, Franzisca Weder

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Guo ji guang gao kua wen hua gou tong

By Mile

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.