Katherine Toland Frith Books

Advertising in Asia
Advertising in Asia

By Katherine Toland Frith

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The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in so...

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Undressing the Ad
Undressing the Ad

By Katherine Toland Frith

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Commercializing women
Commercializing women

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Commercializing women
Commercializing women

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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