Benjamin Berghaus Books

The management of luxury
The management of luxury

By Benjamin Berghaus, Sven Reinecke, Gunter Muller Stewens

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"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shiftin...

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The management of luxury
The management of luxury

By Benjamin Berghaus, Sven Reinecke, Gunter Muller Stewens

Average: 0.00, 0 Ratings

The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink th...

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Conspicuous Employment
Conspicuous Employment

By Benjamin Berghaus

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Student s Research Companion
Management of Luxury
Management of Luxury
Management of Luxury
Conspicuous Employment
Conspicuous Employment

By Benjamin Berghaus

Average: 0.00, 0 Ratings

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