Sven Reinecke Books

The management of luxury

By Benjamin Berghaus, Sven Reinecke, Gunter Muller Stewens

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"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shiftin...

The management of luxury

By Benjamin Berghaus, Sven Reinecke, Gunter Muller Stewens

Average: 0.00, 0 Ratings

The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink th...

Handbuch Marketingcontrolling

By Sven Reinecke, Torsten Tomczak

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Marketing Review St. Gallen Jahrgang 2008

By Christian Belz, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Marcus Schogel

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Marketing Review St. Gallen Jahrgang 2009

By Christian Belz, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Marcus Schogel

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Marketing Review St. Gallen Jahrgang 2010

By Christian Belz, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Marcus Schogel

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Marketing Review St. Gallen Jahrgang 2012

By Christian Belz, Dirk Zupancic, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Marcus Schogel

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Marketing Review St. Gallen Jahrgang 2013

By Christian Belz, Dirk Zupancic, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Marcus Schogel

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Marketing Review St. Gallen Jahrgang 2015

By Christian Belz, Dirk Zupancic, Thomas Bieger, Sven Reinecke, Andreas Herrmann, Thomas Rudolph, Torsten Tomczak, Christian Schmitz, Marcus Schogel

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Strategic Marketing

By Alfred Kuss, Sven Reinecke, Torsten Tomczak

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.