Bill Breen Books
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electron...
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By Bill Breen, David Robertson
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most re...
Read MoreBrick by Brick
By
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most re...
Read More