Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

By David C. Robertson

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electron...

The Power of Little Ideas

By Kent Lineback, David Robertson, Graham Winton

The power of little ideas

By David C. Robertson

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is t...

De brique en brique

By David C. Robertson

El poder de las pequenas ideas

By Kent Lineback, DAVID C. ROBERTSON, Eduardo Hojman

Brick by Brick

By Bill Breen, David Robertson

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most re...

Brick by Brick

By

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most re...

Social Determinants of Information System Use

By David C. Robertson, Sloan School Of Management. Center For Information Systems Research.

Brick by Brick

By Bill Breen, David Robertson

Brick by Brick

By Bill Breen, David Robertson