Brent Adamson Books

The Challenger sale
The Challenger sale

By

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships wi...

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Challenger Sale
Challenger Sale

By Matthew Dixon, Brent Adamson

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The challenger customer
The challenger customer

By Brent Adamson

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The Challenger Sale
The Challenger Sale

By Matthew Dixon

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships...

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The Challenger Customer
The Challenger Customer

By Nick Toman, Brent Adamson Matthew Dixon Pat Spenner

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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more sur...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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