Buck Books
I. B. M. Way: Insights Into The World'S Most Successful Marketing Organization
By Buck, F. G. Rodgers, Rodgers., Buck Rodgers, Buck Rodgers, Robert L. Shook, F. G. Rodgers, F. G. Rogers
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it op...
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