F. G. Rogers Books

I. B. M. Way: Insights Into The World'S Most Successful Marketing Organization
I. B. M. Way: Insights Into The World'S Most Successful Marketing Organization

By Buck, F. G. Rodgers, Rodgers., Buck Rodgers, Buck Rodgers, Robert L. Shook, F. G. Rodgers, F. G. Rogers

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IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it op...

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