Charles D. Schewe Books

Marketing: Concepts and applications
2 e S g Marketing-concepts & Apps Wb 3
Marketing: Concepts and applications
Marketing: Concepts and applications

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Principles of Marketing
The Portable MBA in Marketing
The Portable MBA in Marketing

By Charles D. Schewe, Alexander Hiam

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This tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this n...

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The portable MBA in marketing
Defining markets, defining moments
Managing by Defining Moments
The Portable MBA in Marketing Portable Mba Series Beverly Hills Calif. .
Marketing information systems
Marketing information systems

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