Chaston Books

Tragic Props And Cognitive Function
Tragic Props And Cognitive Function

By Colleen Chaston, Chaston

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By applying aspects of cognitive psychology to a study of three key tragic props, this book examines the importance of visual imagery in ancient Greek tragedy. The shield, the urn and the mask are...

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50 Problem Solving Activities
50 Problem Solving Activities

By Ian+, Badger, Beryl Badger, Beryl, Ian Chaston, Chaston, Badger, Beryl, Chaston, Ian

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50 trainer-led activities which enhance the ability of individuals, groups and organizations to solve problems in a creative and effective way. Covers the entire problem solving process; ethical is...

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Mathematics For Ecologists
Mathematics For Ecologists

By I. Chaston, Ian+, Ian Chaston, Chaston

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[5], 132 p. 23 cm Bibliography: p. 127-128

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E-Marketing Strategy
E-Marketing Strategy

By Ian Chaston, Chaston, Ian, Chaston

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A practical introduction to the core concepts of e-marketing strategy. This text examines the: impact of e-commerce; e-buyer behaviour; positioning; competitive advantage; and promotion on the web....

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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